The 10 most common greenwashing claims that brands use to trick you.

The 10 most common greenwashing claims
that brands use to trick you

by

“The Greenwashing Detector” document outlines 10 common marketing claims that appear environmentally or ethically responsible but are largely meaningless without evidence.

It explains why these terms (100% natural, eco-friendly, carbon neutral, sustainable, recyclable, made with recycled materials, vegan, chemical-free, plant-based, ethically made) often lack legal definitions, measurable standards, or independent verification.

The document argues that these phrases can be used to create a positive impression while obscuring actual environmental impacts, labour conditions, product safety, or the extent of emissions reductions.

The central message is that vague claims without transparent data, clear metrics, and third-party validation are indicators of greenwashing rather than genuine sustainability.